From our favourite UK influencers to the best missives from Milan and the coolest New Yorkers, read on some of the best fashion blogs out there, and for even more inspiration, do head to our separate black fashion influencer round-up .
Who: Babba, a Swedish Latina entrepreneur living in New York, founder of My Ceremonia, a clean hair care brand, and advocate for women and Latinx.
Why: Because you’ll be hard pressed to find anyone cooler. Not only is she incredibly stylish and has two beautiful homes – a flat in NY and a house in the countryside – she’s incredibly smart too. She’s an eco beauty expert and part of the Forbes 30 under 30 club.
Who: Zeena, London-based fashion, beauty and lifestyle influencer.
Why: No one does colour like Zeena, so much so that she created the rainbow challenge last year in support of the NHS, whereby she encouraged followers to wear a different colour every day (on Wednesdays it’s pink naturally). I love her feel-good retro home as well, and for ultimate wedding spam, she has recently been posting pictures of her Indian-British wedding and it’s to die for.
Who: Catarina, London and Lisbon-based digital creator.
Why: There’s no one like Catarina to create moody and artistic fashion and lifestyle content. Follow her right now for great pregnancy style and house renovation tips.
Who: Eni, petite blogger, YouTubeber and stylist based in London
Why: We love her versatile style, from colourful summer dresses to casual denim.
Who: Erna Leon, entrepreneur and mum-of-two living in London
Why: If you’re looking for a fashion blog that mixes designer with high street fashion, dressy pieces with everyday wardrobe essentials, this is it. More importantly, Erna focuses on sustainability, helping build a timeless wardrobe you won’t throw out after one season.
Who: Abisola Omole, a style and interior blogger living in London
Why: To be honest it’s hard to think of something Abisola isn’t good at it. Her outfits are impeccable, a mix of timeless and fashion-forward, and she also owns an interior design and styling studio, with a product line coming soon.
Who: Damilola, a style blogger based between Manchester and London
Why: From the classic (jeans and a blazer) to the not-so-classic (printed crop tops and colourful trousers), this page is all about taking sartorial risks.
Who? Kelsey-Marie divides her time between New York and Johannesburg
Why: From bold printed Rixo dresses to sleek tailoring, there’s nothing Kelsey-Marie can’t pull off
Who? Trishna Goklani, social media editor for Paradise Row by day, UK influencer by night.
Why: Trishna’s style is understated, timeless and just plain cool. Follow her if you’re after the best forever pieces, from the perfect little black dress to the leather jacket.
Who? Chrissy Ford, contributor at Harper’s Bazaar US, based in New York.
Why: Chrissy is basically who I want to be when I grow up. ‘Cool’ is such a basic word to describe her style but it’s that and more. From sharp tailoring to statement dresses in bold prints and colours, there is no look Chrissy can’t pull off.
Lizzy Hadfield aka Shot From The Street
Who? Lizzy is a self-proclaimed ‘Fashion blogger from up North living in London’, serving up fashion as well as a bubble personality and wicked sense of humour
Why: The aforementioned points, as well as a masterclass in masculine dressing with a chic twist.
Who? Another Northern lass, a former physiotherapist turned fashion influencer and podcast host, alongside her best friend Lizzy Hadfield.
Why: If you search for the best fashion blogs, you’ll come across Lindsey. She doesn’t focus on trends so much as a style that will last throughout the decades. I love her Princess Diana Sloane Ranger-esque vibe thanks to oversized blazers, high-waisted denim, chunky knits and elegant boots and pumps. Though she does cleverly weave in more trend-led pieces into her wardrobe, such as the By Far glitter Rachel bag and must-have Wandler mules. I’m also here for a powerful female friendship.
Who? Fashion stylist and influencer based in Brighton, with a penchant for dreamy travels.
Why: There’s no one quite like Hannah for sourcing the most expensive-looking items on the high street, and her signature neutral colour palette and tailored pieces make me want to dress more timeless.
Who? Amira, a Manchester-based stylist and influencer.
Why: Amira proves you don’t have to choose between dressing modestly and dressing stylishly, plus we love her super-positive captions.
Who? Ellie, Paris-based influencer.
Why: If we had to describe Ellie’s style in two words, it would be urban luxe. No one does hi-lo quite like her, and she’s a pro at mixing distressed denim with pops of colour. One of our favourite fashion blogs.
Who? Audrey Leighton Rogers, photographer and style influencer.
Why: If you love vintage, you’ll love Audrey’s account. She curates and photographs her own vintage edit, giving older pieces a new lease of life.
Who? Monikh Dale, a super chic London-based influencer/model.
Why: Because Monikh has a knack for making even high street clothes look designer, and her fashionable finger is always on the pulse of discovering up-and-coming brands. One of the original best fashion blogs.
Who: Freddie Harrel is a Parisian Brit who’s a big name in the London scene – and with good reason.
Why: Besides her super chic style and winning smile, Freddie’s a gal who’s won us over with her fun voice, honest depiction of motherhood and celebration of natural hair with her big hair no care beauty line. Whether she’s speaking at a panel or having a day out with her family, she’s always ready to serve a major look with a big grin on her face.
Who? Sebina Hussain
Why: Sebina’s style is chic and timeless, and her honest account of motherhood is inspiring. She also isn’t afraid to talk about mental health.
Who? The entrepreneur behind life, career and fashion blog Work Work Work and a stylist and brand consultant.
Why? If you want to know about cool niche brands before anyone else, Katherine is your woman. We also love her everyday style, which instantly makes us want to shop! Since having two sons, she’s also been super real about the realities of working mums, as well as dealing with loss.
Who: Margaret Zhang, a Chinese-Australian photographer, director, stylist and writer based in New York.
Why: Not your typical fashion blog, this law graduate does everything from styling to taking her own pictures and consulting for major fashion and beauty brands. Her style is versatile to say the least, and she looks just as much at home in Saint Laurent boots and jeans as she does in a Molly Goddard gown.
Lesego Legobane, a.k.a Thickleeyonce
Who: A South African plus size blogger and photographer.
Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, this fashion blog is all about destroying any preconceptions of what a curvy girl can and can’t wear.
Who: Lithesome, Danish, street style regular Pernille Teisbaek.
Why: Looking for the best fashion blog with a Scandi twist? Born in Copenhagen, Pernille Teisbæk is the epitome of sleek, Scandi, style perfection. After launching her cult blog, Look De Pernille, in 2012 her pared-back but trend-savvy formula of raw hemmed jeans and Gucci loafers exploded across our social feeds. Check in for regular updates on what will be the next-big-thing in street style trends.
Who: One of the best fashion blogs out there. A London-based blogger and model who’s been recognised the world over in various publications.
Why: Natasha’s a master at pulling together chic yet effortless-looking outfits, whether she’s opting for an edgy sportswear look or floating along in a dreamy gown. She’s got a box of designer bags that we’d give our left kidney to rummage round in and she also occasionally shares her beauty tips both on Instagram and her beautiful blog.
Who: Allison Graham is a Jamaican menswear blogger based in Brooklyn.
Why: Allison’s a breath of fresh air in the fashion blogger space with no time for your fashion gender binaries. She does menswear better than most guys in the game, whether she’s pattern mixing like a pro in a dapper suit or taking casual wear to a whole new level. Worth of a best fashion blog accolade.